Denver-based Italian restaurant chain Mici Handcrafted Italian is coming to North Texas. The restaurant group known for its family recipes is venturing into the national franchise business and has chosen Frisco for its expansion efforts.
The fast-casual concept features counter service and a menu of pizza, pasta, ice cream and wine, making it a family favorite and a good choice for Frisco, said Mici CEO Elliot Schiffer.
“Young families are sort of our number one market,” Schiffer said. “When we looked at Dallas and Frisco, we saw big communities with lots of families and big schools. It seemed like a natural fit.
At Mici, many ingredients are made in-house, like the pizza dough, sauces, and meatballs, and they only source natural products without hormones or preservatives. Schiffer said they also source all of their ice cream locally for each location and will do the same for their North Texas restaurants.
The franchise group that Mici works with in D-FW plans to open three locations in the Frisco area. The first location will open in the spring or early summer of 2022 at 8244 FM 423 near Little Elm. A second Frisco site is expected to open by the end of the year.
“I know a lot of brands are looking to go to Texas because it’s a huge growth state, which we love,” Schiffer said. “You look at suburban Dallas, and the growth is incredible in North Texas. So many homes are being built and families are moving in. It’s just an exciting place.
Schiffer said he hopes Frisco locations take off and other D-FW franchises follow.
Mici Handcrafted Italian is set to open in Frisco this year at 8244 FM 423, with more locations to follow. miciitalian.com.