Aurora Mobile partners with Spring Airlines to help the

SHENZHEN, China, Aug. 04, 2022 (GLOBE NEWSWIRE) — Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement services and marketing technology in China, today announced that it has entered into a partnership agreement with Spring Airlines to provide push notification services to the airline.

Based in Shanghai, Spring Airlines is one of China’s premier private airlines with over 320 domestic and overseas routes. The Spring Airlines application provides users with various services, including flight ticket booking, hotel booking, flight status inquiry, value-added service purchase, online check-in, selection online seat management, ticket verification, flight cancellation and change, airport assistant, taxi booking. as well as other services. Aurora Mobile’s push notification solution, JPush, will deliver accurate and instant push notifications of travel-related information to Spring Airlines users, helping them make or change their travel plans, and reminding them of on-time schedules. timely.

JPush’s Accurate and Instant Push Notification Solutions Help Spring Airlines Improve Operational Efficiency and Reduce Costs

Spring Airlines attaches great importance to operational efficiency. In order to continuously improve the daily utilization rate of aircraft and attract passengers, Spring Airlines often provides discount air tickets to users. Using JPush’s user-defined label and alias system, Spring Airlines can seamlessly connect to JPush’s user network system to achieve accurate grouping of users, so messages about discounted tickets can be accurately transmitted to users.

Additionally, JPush provides message delivery with millisecond push speed. It fully supports various operating systems, including Android, iOS, HarmonyOS, QuickApp and WinPhone, and is compatible with JPush channels, APNs (Apple Push Notification service), FCM (Firebase Cloud Messaging) and messaging channels System-level push of various mobile brands. such as Huawei, Xiaomi, OPPO, VIVO, Meizu and ASUS, helping customers improve their message delivery rate. With the application of JPush, Spring Airlines’ message delivery rate has improved significantly. This has significantly reduced the additional costs caused by resending the SMS message due to low message delivery rates.

In addition, the launch of discount air tickets is very urgent. Since the number of discounted tickets is usually limited, delivery delays create a bad experience when users receive the promotion message but find that the discounted tickets have already been sold. JPush supports one-click message removal to avoid passing invalid ticket messages to users.

The advanced technology of JPush ensures the security and stability of the services.

Spring Airlines has always been focused on meeting the needs of its passengers. Besides flight ticket booking services, Spring Airlines app covers comprehensive services including check-in, baggage service, seat selection, insurance, catering, pick-up and drop-off at the airport, the airport VIP lounge service, as well as information on destinations, weather, travel topics and more. This requires JPush to be able to secure stable push messaging in complex environments and JPush performed very well in meeting the client’s needs.

First of all, JPush supports various formats of notifications including notification bar, large text, large image, notification drawer, full screen notification, stream, popup and formats personalized. It can send different formats of notifications according to different airline messaging scenarios, effectively improving user interest and click-through rates.

Second, JPush has undergone six major tests during the development process, including no-load traffic, no-load power consumption, online reliability, concurrency capability, service stability, and network robustness tests. network. JPush’s proven architecture with tens of billions of daily visits supports and ensures the stability of the push notification service.

Third, JPush applies the 3DES+ dynamic key method at the protocol layer and uses two different sets of keys in the encryption process with a key length of 112 bits. This not only provides easy, fast and efficient push messaging services for Spring Airlines, but also ensures information security, greatly reducing the risk of information misappropriation, improving operational efficiency and saving time and labor costs. -work for the client.

Through this partnership, Aurora Mobile will leverage its vast experience and expertise accumulated over more than a decade in the mobile developer services industry to help Spring Airlines optimize user experience, improve loyalty and commitment of users, ultimately to strengthen its competitiveness in the market and ensure steady growth. Going forward, Aurora Mobile will continue to focus on customer needs and enhance product development and technology innovation to help businesses reach and engage users across all channels and support their digital transformation. with its AI and big data-driven marketing technologies.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement services and marketing technology in China. Since its inception, Aurora has focused on providing stable and efficient email services to businesses and has become one of the leading mobile email service providers with its first mover advantage. With the growing demand for customer reach and marketing growth, Aurora has developed forward-looking solutions such as cloud messaging and cloud marketing to help businesses reach and engage with omnichannel customers, as well as technology solutions artificial intelligence and marketing tools based on big data to help digital business transformation.

For more information, please visit

For more information please contact:

Aurora Mobile Limited
Email: [email protected]


In China
Mr. Eric Yuan
Phone: +86-10-5900-1548
Email: [email protected]

In U.S
Mrs. Linda Bergkamp
Phone: +1-480-614-3004
Email: [email protected]

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