Catering Insight – First Choice approved as Brita filter recycler

First Choice Group’s Cannock headquarters has become an official Brita filter cartridge recycling center.

This allows operators, engineers or couriers to drop off used Brita filters at the center, where First Choice will store the units before they are collected and recycled.

Filters have a recommended lifespan of 12 months from installation, even when not in use, such as in recent lockouts. Brita has therefore made a series of commitments in favor of sustainability and the environment, in particular by diverting 100% of its operational waste from landfills.

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To do this, Brita is working with its partners, including First Choice, to align the entire supply chain to encourage the return of used filters. Once collected, a bespoke process transforms them into materials such as resin for use in new filters or plastic used to make garden furniture.

Steve Buckmaster, Sales Director at Brita Professional, said: “We are delighted that First Choice Group is supporting our commitment to reduce, reuse and recycle as much as possible what we produce. From basic changes, including seeking to minimize the amount of packaging we use, to longer-term strategies such as sharing best practices for delivering green messages across our supply chain, Brita has the environment at its very core.

“As many operators begin the process of reopening after the third nationwide lockdown, it is essential to replace Brita water filters installed over 12 months ago. Rather than sending these used filters to landfill, we urge operators and engineers to send them to First Choice Group, where they will be collected and appropriately recycled at our dedicated Brita recycling center. “

John Whitehouse, MD at First Choice Group added, “We have worked closely with Steve and the team at Brita Professional to ensure that we are doing our part, not only to support the industry, but also to protect the environment. Located at the center and heart of the catering equipment department, we believe we are perfectly positioned to help Brita achieve her sustainability goals.

“We have informed our customer experience team. Now, when a customer or engineer purchases a Brita water filter from us, we remind them that they are able to recycle their old cartridges quickly and efficiently on site. In addition, we are also installing a range of signage around our warehouse and offices, so that all customers are notified of the launch of the Brita Filter Recycling Center at First Choice Group headquarters.


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