Catering Insight – Lordwell strikes deal to distribute local cutlery brand

Litchfield-based retailer Lordwell has teamed up with neighboring cutlery company Arthur Price to supply the brand’s tableware to the hospitality industry.

The partnership is a meeting of old and new, as Arthur Price was established 120 years ago while Lordwell was founded by Max Reeley in the summer of 2021.

Specializing in front and back house fittings as well as design and installation services, Lordwell’s approach is simple and transparent: providing industry-leading customer service through face to face rather than simply via the web. It also has an affiliate program that rewards customers with a lifetime bonus with no minimum spend.

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Arthur Price, still 100% family owned, was founded in 1902. Now run by the fourth and fifth generation; Simon and James Price, its cutlery can be found in gourmet restaurants and on the kitchen and dining tables of homes around the world. The company reports that sales are strong in the hospitality sector with commissions across the world, but the company, which is also celebrating 40 years of its headquarters in Lichfield, saw the potential in its land to origin.

James Price, Sales Director at Arthur Price, said: “The hospitality industry has been hit hard during Covid and there has been a ripple effect for suppliers like us. Growth has been exceptional lately, our order books are booming and although we supply our tableware all over the world, one of the main areas of growth for us as a business was our patch local, the Midlands.

“Customer service is at the heart of everything we do, and we wanted to work with a dynamic partner who, like us, always goes above and beyond to deliver. In a very short time, they have had a huge impact on the hospitality industry, gaining an excellent reputation. Being local to us in Lichfield, it made perfect sense to work together.

Reeley of Lordwell added: “To be associated with an established industry name like Arthur Price so early in our journey shows how far we have come in such a short time. My vision for the company is simple: honest and simple pricing, unparalleled customer service, and an industry-leading affiliate program that’s worth the paper it’s written on.

“Both companies share the same desire to deliver and after the Covid reset, I hope our approach will stand out in a different hospitality industry.”

About Erick Miles

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