Catering Insight – Rational named “Brand of the Century”

Rational was named “Brand of the Century” at awards organized by German publisher Zeit-Verlag.

Robert Munday, EVP Marketing and Client Solutions at Rational, and Thomas Pfeiffer, EVP DACH (Germany, Austria and Switzerland region), received the award from media expert Dr. Florian Langenscheidt at a ceremony this month.

With its current iCombi and iVario cooking systems, the hot food preparation specialist is one of the leading brands in Germany and symbolizes the product category of cooking systems.

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Mundy commented: “This award makes us proud. This encourages and energizes us to continue working on our most important goal: creating customer benefits. »

Thomas Pfeiffer adds: “The Mark of the Century is not awarded every year, it is valid for the foreseeable future and is a permanent legacy for Rational.

When awarding the prizes, Dr. Langenscheidt and a panel of experts from Zeit-Verlag selected several brands and carried out a three-step evaluation.

Munday added, “A B2B brand like Rational is built on trust. We are delighted that our customers place such trust in our brand that we have made it “Brand of the Century”. »

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