Digitization is a step towards the modernization of the toy industry

CHICAGO, September 20, 2021 / PRNewswire / – The digitalization trend is transforming the toy industry, as Gen Z people like to be associated with technology and computers, as well as analogue games such as board games, which are recognized as a dominant segment of the games industry. Indonesia is emerging as a major APAC country with the caliber to provide several opportunities for toy market vendors in the region. Arizton Toy Industry Research Reports offers up-to-date analysis regarding the current market scenario, latest trends and drivers, and overall market information. Sainsbury’s, Best Buy, Target, Kmart, Carrefour, Lowe’s, Sears, Metro, Tesco, Groupe Auchan and Walmart represent a significant percentage of toy and game sales in the United States and in European countries. Observation of these rapid and drastic changes in demand and supply patterns has encouraged industry analysts at Arizton to publish comprehensive and data-based information on these recent trends in the consumer goods and retail technology industry.


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1. Toys Market – Global Outlook and Forecast 2020-2025

The Global toy market was valued at $ 100.76 billion in 2019 and should reach $ 131.16 billion by 2025. Educational toys and STEM toys are gaining popularity in the global toy market. Online retailing is set to become the fastest growing distribution channel in the toy industry. The toy market is increasingly using cardboard packaging in the games segment. With a large presence of large retailers creating mobile applications, which will target the pool of consumers who have an active presence on mobile platforms, thus increasing the sale of their toys. The APAC board game market is one of the fastest growing segments of the global board game market. APAC was estimated to be the largest market in 2019 with a market contribution of 31.65%. North America was the second largest toy market after APAC, while the U.S. toy industry grew 22% over the april 2020, outdoor and sports toys contributed 54% of the overall growth of the North America Region.

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2. Educational Toys Market – Global Outlook and Forecast 2021-2026

The Global educational toys market should reach $ 31.62 billion by 2026. The market is witnessing an increase in the influence of digital consumerism on the sale of educational toys. The academic segment of the educational toys market accounted for the highest turnover of $ 7.26 billion in 2020 and should reach $ 10.98 billion by 2026. Many new suppliers, such as Green Toys, Envirotoy and others have launched their sustainable educational toys. An important area of ​​interest for educational toy market suppliers is to take advantage of the global retail trend. In the years to come, more and more children will have access to smart devices. With recent advancements in mobile data by telecom majors, demand for educational toys across the world is expected to be fueled. Educational toys are designed for toddlers, which is more differentiated from toys in the infant segment as they focus more on motor development and educational opportunities.

North America is a leader in the global educational toys market due to the increasing parental attention to the concept of educational game which helps children learn faster. The people of this region are among the first to adopt any new technology introduced to the market. In 2020, the educational toys market in North America was valued at $ 6.25 billion.

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3. STEM Toys Market – Global Outlook and Forecast 2020-2025

The Global STEM Toy Market will increase at a CAGR of 6.85% during 2021-2026. Online retail is expected to be the fastest growing channel for the STEM toy market, which is expected to generate revenue of $ 3.98 billion by 2025. Parents are also increasingly aware of the benefits that STEM toys can offer children in terms of skills and overall brain development. Open toys are very popular lately to improve the level of imagination and creativity. STEM toys, which are essentially educational toys, are seen as the future of the toy industry where toy sellers are more keen to venture out during the forecast period. With the introduction of toy subscription models on Amazon, the demand for these types of toys will increase in the global market. For example, STEM club toy membership for 8-13 year olds has driven the growth of online retailing in recent years. Harnessing the huge opportunity that lies in the sustainability factor can be a game-changer in the STEM toy industry. The future of STEM toys is expected to be heavily focused on the robotics segment with significant product launches in the coming years.

The consumption of STEM toys in the APAC region is increasing due to the huge population and increasing disposable income. Ravensburger, Spin Master, Learning Resources, Sphero, and Melissa & Doug, among others, are some of the major suppliers to the STEM toy market. The STEM toy market will provide huge opportunities for sellers to capitalize in the years to come. The main markets for suppliers are North America, APAC and Europe. However, in the years to come, the markets of Latin America and the Middle East and Africa are also expected to experience considerable growth in the STEM toy market.

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About Arizona:

Arizton Advisory and Intelligence is an innovation and quality-driven company providing cutting-edge research solutions to clients around the world. We excel in providing comprehensive market information reports and advisory and consulting services.

We offer comprehensive market research reports on industries such as consumer goods and retail technology, automotive and mobility, smart technologies, healthcare and life sciences, industrial machinery, chemicals and materials, IT and media, logistics and packaging. These reports contain a detailed analysis of the industry, market size, share, growth drivers and trend forecast.

Arizton comprises a team of exuberant and experienced analysts who have mastered incisive report generation. Our specialist analysts have exemplary market research skills. We train our team in advanced research practices, techniques and ethics to surpass the making of stunning research reports.

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