Global Women’s Digital Health Markets, 2021-2028 –

Dublin, Sep 20, 2021 (GLOBE NEWSWIRE) – The “Global Women’s Digital Health Market Size, Share and Trend Analysis Report by Type, by Application (Reproductive Health, Pregnancy and Care) nursing, pelvic care, general health care and wellness), by region and segment forecast, 2021-2028 “has been added to offer.

Global Women’s Digital Health Market Size Expected to Reach USD 6.5 Billion by 2028 and Expected to Increase at a CAGR of 19.9%

The encouraging regulatory environment for digital solutions addressing women’s fitness issues is expected to drive the market growth. In addition, the rise in funding for start-ups in women’s health is one of the key growth factors because investors are now attracted to this market.

Regulators have approved digital health apps focused specifically on caring for women. For example, the FDA approved Ava, a portable fertility tracking device and mobile application developed by Natural Cycles, as a Class One medical device in 2016. Ava received CE approval as a medical device from class two in 2017.

Women’s health care is gradually moving beyond reproductive health. Breast cancer, cardiovascular disease, cervical cancer, maternal mortality and mental illness contribute significantly to the burden of health problems for women. The government and various private organizations are now focusing on the fitness of women in particular and developing important solutions to solve the problems.

The Covid-19 pandemic reshaped the healthcare scenario as many countries put in place a strict lockdown and millions of women living in developing / underdeveloped countries were unable to access maternal care and the contraceptives required.

In some countries, reproductive health issues have been classified as non-essential services during the pandemic. Therefore, the implementation of digital fitness solutions such as mobile apps and wearable tracking devices has seen significant growth in 2020.

Highlights of the Women’s Digital Health Market Report

  • The mobile apps segment held the majority of the market share in 2020 due to the increasing adoption of mobile apps for menstrual cycle, fertility cycles and pregnancy management.
  • On the other hand, the wearable device segment is expected to experience the fastest growth during the forecast period as it enables women to track their fitness parameters, menstrual cycles, ovulation, physical activities, heart rate and their sleep patterns.
  • Reproductive health segment accounted for majority of market share in 2020 for highest adoption rate of mobile apps for managing women’s care
  • In 2020, North America held the majority of regional market share due to the availability of advanced technological infrastructure, better access to the latest devices, better reach for diagnosis and treatment, among many other factors. Asia-Pacific is expected to experience fastest growth during 2021-2028 forecast period
  • Market players capitalize on opportunities by developing solutions to address specific areas of women’s health. Established players focus on broad R&D activities. Therefore, start-ups are constantly under pressure to introduce customizable and user-friendly solutions to the market in order to maintain their position in the market.

Market dynamics

Market driver analysis

  • Promising regulatory scenario
  • Growth in investment and financing
  • Growing awareness and growing adoption of digital health solutions among women for health management
  • Diversification into different women’s health issues
  • Technological advances

Analysis of market restrictions

  • Data privacy and security concerns
  • Inadequate R&D spending

Competitive analysis

  • Heramed
  • Isono Health
  • By Biowink Gmbh Index
  • Chiaro Technology Ltd and Elvie
  • Natural Cycles USA Corp
  • Ava Science, Inc.
  • Nurx
  • Prima-Temp
  • Shine
  • Lucina Health
  • Mobileodt
  • Aindra
  • Braster Sa
  • Plackal (Maya)
  • Atena Feminine Technologies

For more information on this report, visit


About Erick Miles


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