Growing health and diet concerns to support demand

Seoul, South Korea, July 25, 2022 (GLOBE NEWSWIRE) —

According to Fact.MR, a market research and competitive intelligence provider, the global tea infusion market is estimated to be USD 720.7 million in 2022 and is expected to grow at a CAGR of 3.2% over the forecast years 2022-2032.

Tea infusions are obtained from tea by following the infusion process; for example, fruit and flower tea infusions. These infusions are used as a flavor enhancer and even for medical purposes. They are also used as fragrance and flavor ingredients in the food and beverage industry.

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As tea infusions are fortified with many vitamins, minerals and antioxidants, they provide several health benefits. For example, infusing tea can improve a person’s overall well-being by improving relaxation, improving the digestive system, reducing pain, and boosting immunity. Apart from being considered natural and healthy, tea infusions are a rich source of nourishment, thus attracting more consumers.

What is conduct the popularity of tea infusion around the world?

“The infusion of tea acting as a substitute for carbonated and curly drinks”

Consumers enjoy brewed tea flavors by infusing them with fruits, flowers, herbs, spices, etc., in cold or hot water. The rich aroma and amazing taste attract consumers to them along with some health-promoting properties.

Along with this, a consumer can choose from a variety of herbs, botanicals, and flavors, providing many benefits in the process.

Tea infusions are a great substitute for carbonated or fizzy drinks. They can be accompanied by fruit or desserts. As they are made with 100% natural ingredients, they carry within them an incredible aroma filled with flavor and decadence. These tea infusions can even be used to make cocktails, iced teas, beverages, and more.

Why are dried tea infusions highly sought after?

Dried tea infusion, under the form segment, dominates by holding 71.8% overall market share in 2022. The segment is expected to register a CAGR of 3.5% throughout the assessment period and is expected to exceed a market share of 73.3%.

The demand in this particular segment is attributed to factors such as consumers preferring the dried version of infused tea over the fresh versions. This is basically due to the aroma left behind by the infusion variants of dried tea.

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Key segments covered by the tea infusion Industry survey

  • Tea Infusion Market by Product Type:
    • Flower Tea Infusion
      • chamomile tea
      • Jasmine tea
      • Rosebud tea
    • Fruit tea infusion
      • Lemon tea
      • blackcurrant tea
      • ginger tea
      • Soursop (Annona Muricata)
      • Orange tea
    • Herbal tea infusion
      • Liquorice Tea
      • Tulsi tea
      • Fennel tea
    • Liquid tea infusion
      • Tequila tea
      • Vodka infused tea
      • Wine flavored tea
  • Tea Infusions Market by Form:
    • Infusion of fresh tea
    • Infusion of dried tea
  • Tea Infusions Market by Sales Channel:
    • Offline sales
      • direct sales
      • Supermarkets & Hypermarkets
      • Retail sales
      • Other sales channels
    • Online sales
      • Corporate/Brand Websites
      • E-commerce platforms

Competitive landscape

The main manufacturers of tea infusions are Infused Tea Company, Finlays, Stash Tea, Camden Tea Company and fuze Beverages, Numi Inc., Teatulia Organic Teas, Halssen & Lyon Gmbh, MartinBauer, Wollenhaupt Tea GmbH, Tetley and Clipper Teas.

Major players in the market are deploying sustainable technologies and also optimizing their systems to meet the demand of end users. Major market players are also focusing on developing innovative packaging designs to attract more consumers.

  • Good Pharma in 2021 released a tea and mushroom infusion with carefully selected ingredients, claiming that a single cup of tea is beneficial. Tea has several health benefits, such as powerful antioxidant activity, bioactive compounds and key amino acids, as well as mind-body stress management support.
  • Tetley Tea 2020 has launched Tetley Herbal Infusion, a range of cold water infused fruit and herbal infusions. These infusions come in several flavors such as raspberry and cranberry, strawberry and watermelon, lemon and cucumber, and orange and peach. These infusions are available at affordable prices and consumers are looking for healthier options than soft drinks.

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The key players in the tea infusion Market

  • Brewed tea company
  • Finishes
  • tea stash
  • Numi Inc.
  • Camden Tea Company and Fuze Beverages
  • Organic teas from Teatulia
  • Halssen & Lyon GmbH
  • Martin Bauer

Main takeaways from tea infusion Market research

  • Global Tea Infusion Market is anticipated to expand at a CAGR of 3.2% and be valued at USD 992.3 Million by 2032.
  • The market experienced a CAGR of 2% for the period 2017-2021.
  • Under product type, flower tea infusions dominate the market and are projected to grow at a CAGR of 3.8% and reach a valuation of $420.2 million by the end of 2032.
  • The dried segment, in form, dominates the market with 71.8% market share in 2022.
  • The European region led the global market with a share of 26.4% in 2021.
  • By region, demand for tea infusions is expected to grow at CAGRs of 3.6% and 4.1%, respectively, in East Asia and South Asia & Oceania.

Knowledge of Fact.MR domain in food and drinks Division

Expert analysis, actionable insights, and strategic recommendations from Fact.MR’s highly experienced food and beverage team help customers around the world meet their unique business intelligence needs.

With a repository of over a thousand reports and over a million data points, the team has analyzed the food and beverage industry in over 50 countries for over a decade. The team provides unparalleled end-to-end research and advisory services.

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