Instacart Acquires FoodStorm, Launches New Enterprise Technology Solution for Prepared Meals and Advance Ordering for Retailers Across North America

The process of ordering prepared foods from grocers typically requires customers to call the store or place an order in person – a labor-intensive and inefficient process that often results in both sales opportunities. for retailers and a heavy customer experience. FoodStorm helps solve this problem by creating a smoother experience for retailers and customers. FoodStorm has developed a comprehensive SaaS offering that covers multi-channel ordering – e-commerce, phone or in-store kiosk – order management, payment and fulfillment. Its technology also easily integrates with a wide variety of third-party systems, including point of sale (POS) systems and offers customer relationship management (CRM) capabilities that help grocers gather feedback, market. their offers and take advantage of promotional features.

FoodStorm was founded 14 years ago and has developed strong partnerships with a number of existing Instacart retail partners, including Albertsons Companies Balducci’s and Kings Food Markets banners, as well as Bi-Rite Market, Mollie Stone Uncle Giuseppe and Roche Brothers markets, supermarkets. Going forward, Instacart will make FoodStorm technology available to more retailers through Instacart’s leading enterprise technology offering. In addition to acquiring the technology and tools from FoodStorm, Instacart is also delighted to welcome the talented team of FoodStorm, based in the United States and Melbourne, Australia at Instacart.

“As a retailer activation platform, Instacart is focused on growing the businesses of our partners by investing in new innovative technologies and services that deliver significant value to them and their customers,” said Marc Schaaf, CTO, Instacart. “Our goal is to help our retail partners increase their sales and ensure that more of their customers’ daily meals come from the grocery store. That’s why we are delighted to welcome the talented FoodStorm team on Instacart and integrate their end-to-end ordering. -Ahead and catering platform into Instacart’s leading enterprise offering. For retailers, this new enterprise solution helps them to bring even more of their inventory online, improve their e-commerce capabilities, grow their business and meet the changing needs of their customers. And, for customers, this opens up a healthier and more affordable alternative to delivery to the restaurant – creating an easier way for people to order prepared foods online directly from their favorite grocery stores. ”

Advance order technology solutions offer food retailers a significant growth opportunity. On the Instacart platform, customers who buy ready meals and catering items like hot and cold side dishes, cakes and sushi at the grocery store have much larger baskets and shop more frequently. than customers who don’t. For retailers, pre-ordered items and prepared foods are also generally more cost effective than traditional groceries such as produce and packaging products.

“I am incredibly proud of what the FoodStorm team has achieved for our partners. We’ve developed industry-leading software that enables grocers to more efficiently fill ready-to-eat and restaurant orders, and track everything from one central location. This is a huge growth opportunity for grocers, and we have seen increased demand for our products as more customers seek seamless online and in-store ordering capabilities, ”said the CEO. by FoodStorm. Rob hill. “Grocery is an incredibly complex retail category, which makes the need for business solutions like FoodStorm and Instacart critical to the long-term success of the industry we all rely on to put food on. our tables. We are excited about this next chapter. as we join the Instacart team and create new ways for retailers to meet the evolving needs of their businesses and customers. ”

“Delivering a world-class customer experience and great prepared foods is our business mission, and FoodStorm and Instacart have helped us do that,” said Russell mcveigh, restaurant manager at Uncle Giuseppe’s Marketplace. “Once we deployed the FoodStorm technology, online sales doubled and we were able to be more innovative with our menus thanks to the increased visibility offered by the FoodStorm platform. FoodStorm and Instacart have been essential to our growth and our ability to serve our customers, and we are excited to see what compelling corporate products they will develop together. “

“Instacart and FoodStorm have both been important partners in bringing our business online and have opened up whole new sales and customer service channels for us,” said Adam laliberté, Director of Food Services at Roche Brothers Supermarkets. “Before FoodStorm, our software systems were not compatible with our catering needs and we had a limited online presence, which meant we were missing out on a huge opportunity. With Foodstorm’s flexible and easily configurable technology, we found an increase in our catering and having the ability to manage that increase more effectively so that our teams can focus more on our customers. I am delighted that they are now partnering with Instacart and we are delighted to see what corporate offerings they will bring market together. “

Instacart’s enterprise technology today powers the comprehensive e-commerce platforms of over 175 local, regional and national grocers across North America, including Costco Canada, Heinen’s, Sprouts, The Fresh Market and Wegmans. Instacart began offering enterprise technologies to grocery partners in 2017. Since then, the company has continued to make significant investments in its corporate activities, expanding its engineering team and developing new technologies for grocers.

About Instacart
Instacart is the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and essentials to busy individuals and families across the United States and Canada. Instacart has partnered with more than 600 beloved national, regional and local retailers, including unique brands, to deliver from nearly 55,000 stores in more than 5,500 cities in North America. The Instacart platform is available to more than 85% of American households and 80% of Canadian households. The company’s cutting-edge enterprise technology also powers the e-commerce platforms of some of the world’s largest retail players, supporting their websites, applications and white-label delivery solutions. Instacart offers an Instacart Express subscription which includes reduced service fees and unlimited free shipping for orders over $ 35. For more information visit For anyone interested in becoming an Instacart buyer, visit

SOURCE Instacart

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