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Macy’s shows up for black sororities in a way that truly serves them.
Thanks to a collaboration with a clothing manufacturer sold in its stores called Kasper Group, the giant retailer now sells clothing specially designed for Alpha Kappa Alphas, Zeta Phi Betas, Delta Sigma Thetas and Sigma Gamma Rhos – all of whom have historically often had trouble. struggling to find dressier style clothes that properly match those of their group.
The line’s success is expected to translate to sales of $10 million this year alone, and Macy’s has pledged to donate $1 million to “sorority education and research foundations,” according to Bloomberg.
The effort “comes as Macy’s aims to strengthen its racial diversity in the highest ranks of the organization and offer more items from Black-owned brands,” the outlet said.
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The Sorority Collection will be available to Macy’s customers online and in more than 200 of the estimated 500 brick-and-mortar locations.
There will be a minimum of five pieces of clothing per launch, and women’s suits are reported to hit shelves in June.
The idea for the collection came from a black woman and Zeta soror, WyQuasia King-Thomas, 32, a director and day dress buyer at Macy’s.
“We come in a variety of shapes, sizes, curves and I understand the challenges we face when shopping,” King-Thomas said. Bloomberg during a video interview. “I know the need and the importance of this collection of dresses.”
Online, it’s clear that many sorors feel the same way. Take a look at some of the enthusiastic reactions to the sorority collection and outfit try-ons posted on TikTok below.
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