Mobile games as tools
A significant portion of consumers are not attracted to traditional advertising. Since the pandemic, there has been a 12% increase in the number of people playing mobile games. Although games may not align with the identities of all types of businesses, for some their use may seem relevant to the target market. For example, KFC used a free game in its mobile application. The game lets people search for virtual chicken buckets across the United States. Participants could win in-game prizes that they could redeem at physical KFC locations.
User Generated Content
User-generated content refers to content that has been created by users and posted online. This content is different from influencer marketing because users who create user-generated content are not paid marketers. This type of content creates a high degree of trust. It can include videos, testimonials, tweets, images, and blog posts. Millennials believe this type of content is an accurate indicator of brand quality. The Starbucks White Cup contest is a good indicator of user-generated content. Customers had to doodle on their mug and submit photos of those mugs via Instagram or Twitter. Around 4,000 clients submitted applications in just three weeks. The winning entry was used as a template for a limited-edition Starbucks mug.
Using the Metaverse
The metaverse blurs the line between the real and the virtual. It’s a trend that’s growing in popularity and will impact all facets of marketing. Since the metaverse is an immersive online experience, businesses should consider it a platform to generate leads. Metaverse apps will attract more consumer spending and focusing on these apps can be beneficial for brands.
Personalization puts the focus on the customer. Today’s customers expect personalized experiences. They feel appreciated when a company gives them such experiences. This requires the use of customer data. Analyzing user data allows a business to learn more about customer preferences. Knowing what customers want allows marketers to deliver the right content to them. Many brands have found success using personalization. Tailoring content to serve specific users is key to helping consumers find what they need on their mobile devices. For example, Warby Parker, the eyewear brand, allows customers to upload a photo of themselves to the company’s website to see which eyewear best suits their face.