Following the relaxation of Plan B measures, it’s full steam ahead for the return of the Lakes Hospitality Trade Show.
Anticipation is growing for the much-missed free event taking place tomorrow March 9 and Thursday March 10, with over 300 people registering for tickets within 24 hours of them becoming available to businesses.
Now in its 45th year, the show is making a welcome return after a three-year absence – due to the pandemic – and will feature more than 140 exhibition stands showcasing the latest tourism products and innovations.
It takes place at the J36 Rural Auction Center with a ‘speed networking’ session to discuss potential business opportunities, a series of celebrity masterclasses and a newly expanded marquee.
The masterclasses will be led by multi-starred chef and restaurateur Jean-Christophe Novelli, wine expert and TV personality Joe Wadsack, and Cumbria-based Masterchef winner Irini Tzortzoglou.
Meanwhile, hospitality guru Andrew Coy will share his personal stories of his 50 years working in the trade, with a focus on first-class customer service.
Cumbrian hotelier James Tasker is director of the Lakes Hospitality Trade Show. He says: “Companies are telling us how much they are looking forward to being back and meeting face to face after a very difficult few years and the fact that hundreds of people have pre-registered in the first 24 hours speak volumes. !
“So much has happened since the last show – with products evolving at a rapid pace – so this is a fantastic opportunity for tourism and hospitality operators to experience first-hand the innovations and services smartest and most profitable.
“We also have an excellent range of masterclasses aimed at helping companies improve efficiency and profitability, stay ahead of key trends and find solutions to industry-wide challenges such as recruitment, retention and sustainability.”
James adds: “For exhibitors not just from Cumbria but across the North of England to stay with us and hold their stands for two years shows the value they place on the event.
“Being strong after 45 years is no small feat, and this event really continues to grow, evolve and diversify. This is precisely what tourism and hospitality is all about and I am so proud to lead the team that brings our industry together again under one very spacious roof.
Exhibitors at the show will cover a wide range of tourist attractions, food and beverage suppliers, and support services such as computer technology and catering equipment.
As well as hosting masterclasses over the two days on their specialist areas for food, beverage and service, the four VIP guests will be available at a number of exhibit booths to answer questions and speak directly to businesses.
Attendance at the Lakes Hospitality Trade Show is completely free, but businesses must register to attend.
Parking is also free, with the J36 Rural Auction Center easily accessible from the M6 and other main roads linking Cumbria, Lancashire and North Yorkshire.